‘We All Scream for Orange Cream�: Coca‑Cola Drops Retro-Inspired Flavor Innovation
02-26-2025
Nostalgia meets novelty in the latest addition to the Coca‑Cola lineup.
Coca‑Cola Orange Cream and Coca‑Cola Zero Sugar Orange Cream infuse the timeless, deliciously refreshing taste of Coca‑Cola with a burst of the zesty-yet-smooth combo of orange and rich, creamy vanilla flavors. The modern-day twist on a familiar favorite hit shelves last week in the United States and Canada.
Orange Cream is one of many throwback flavors making a comeback thanks to growing demand among Millennials and Gen Z-ers for fun, unexpected tastes and sensory experiences. The newest Coca‑Cola Trademark innovation was crafted for consumers with both adventurous palates and a fondness for tradition.
“Coca‑Cola Orange Cream will appeal to variety seekers looking to mix up their routines, find joy in trying new things and discover their next favorite beverage,� said Sue Lynne Cha, VP of Marketing, North America, Coca‑Cola Trademark. “We’re constantly on the lookout for trending flavors while staying true to the essence of Coca‑Cola.�
In a new TV commercial celebrating the launch of the new product � and the cultural cachet of the flavor pairing � excited fans chase a Coca‑Cola Orange Cream truck as it cruises through a suburban neighborhood on a sunny afternoon. Mariah Carey’s 1995 pop smash, “Fantasy�, soundtracks the film, which closes with the tagline: “We All Scream for Orange Cream.�
A robust marketing campaign also includes short clips promoting the product’s intrinsics with behind-the-scenes footage from the commercial shoot; influencer-driven social media content featuring iconic duos like Pookie and Jett; and experiential sampling activations on college campuses and at marquee events.
Coca‑Cola Orange Cream and Coca‑Cola Zero Sugar Orange Cream will be available through early-2026, an intentional move to continually refresh the Coca‑Cola Trademark flavor portfolio based on evolving consumer preferences. In addition to 12-oz. and 7.5-oz. cans and multipacks and 20-oz. single-serve bottles, both varieties will be available exclusively at Wendy’s on Coca‑Cola Freestyle fountain machines. A striking packaging design will help the offerings stand out on store shelves by supplementing classic Coke red and signature Spencerian script with pops of orange-inspired colors and icons.
Orange Cream has been around since 1905 but has seen a renaissance in recent years as retro offerings have captured the attention of fans. Coca‑Cola Orange Cream launches on the heels of Coca‑Cola Orange Vanilla, which had a successful run from 2019 through 2022 but was ultimately discontinued amidst the supply chain and marketing challenges of COVID-19. Cha says the new innovation’s flavor profile has a “zestier, smoother and creamier� profile � and a bolder expression of the classic Coca‑Cola taste, will should appeal to fans of its predecessor.